Looking for an expert in fandom and fan engagement? You’ve come to the right place.

I have a PhD in Sociology from the University of Sydney, where I specialised in fan and celebrity studies (with case studies on Taylor Swift and Supernatural). As one of the only researchers in Australia with this speciality, I’m who you want to speak to if you’re looking to learn more about fans and fandom.

My research explored the commodification of fandom communities, exploring what motivates fans to spend money on their favourite celebrities. Combined with my experience as a talent-based publicist and community manager, I’m a leading fan engagement expert ready to help you and your organisation.